The Mega Deal period, also known as Black Friday, is the most significant sales event of the year. It consists of multiple waves of activations, each introducing different offers throughout the entire period. 

From a design perspective, this involved large‑scale production while maintaining a consistent brand expression. In total, 1,700 assets were created across five languages by three designers and used across multiple digital and retail channels.

Here you'll find selected work for Paid Meta and Newsletter. Enjoy!

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